I am really excited to be helping coordinate an event featuring Peter Shankman of Help a Reporter Out (HARO) fame. As a member of the board of the Public Relations Society of America's San Diego chapter, one of my duties is helping coordinate professional development events. A fellow member connected me with Peter and the rest is history!
For those unfamiliar with HARO, it's a neat service where reporters can be connected with sources for news stories and PR people can stay tuned into journalists' needs for upcoming stories. I've been receiving the HARO emails for about five months and it's fascinating to see the queries coming through from across the country.
Also, Peter usually features one business per email but they never seem like advertisements because of his ethusiasm for the product, whatever it may be. I bought a really cool crisis communications book and the company that I purchased from emailed me back "We love HARO" so I am guessing they sold lots that day! The HARO list is 50,000 strong so an impressive amount of people are reading these emails.
Here's a little more about the event: "It's not Web 2.0. It's not Web 3.0. It's simply life." I'll let everyone know when we're accepting registration for the event.
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Wow, congrats! I have been reading Peter's HARO email for quite some time and have even responded to some (and forwarded some to others, who were quoted!).
ReplyDeleteI look forward to hearing more about the event; I'll be there.